Maybe not yet incorporating lycra, students from Otis Design in California were designing couture fashion for women on the bike. Personally, I don't care to dress like Sex and the City everyday but bike fashion DESERVES an injection of more style for women, always. https://www.apparelnews.net/news/2016/mar/10/otis-fashion-design-students-create-bicycling-outf/
Strongher: Great Kit and Excellent Mission
Strongher is led by professional cyclists and a diverse and experienced network of ambassadors who want to connect the professional and grassroots worlds. The idea is to unify all the various global women’s cycling initiatives under a shared and common goal to continue the development of women’s cycling, giving women a stage to show themselves and... Continue Reading →
Velorosa Fills the Need
Two Des Moines women weren't pleased with the selection of women's cycling apparel so they started making it themselves. Velorosa Cycling launched one year ago after co-owners Kim Hopkins and Lisa Carponelli say they saw a need for women's cycling gear that fits a woman's body. http://whotv.com/2016/07/19/iowa-women-creating-cycling-apparel-for-a-womans-body-style/ That's what I'm talking about! BY WOMEN, FOR... Continue Reading →