VANCOUVER, British Columbia (BRAIN) — Lululemon, which invested in the cycling clothing brand 7mesh Industries last June, will be offering a selection of the clothes in 24 Lululemon stores and online this summer.
by Jacquelyn Herbert
There is no truer story of a small company than turning your passion and love into a product you can share with others who share your passion. That’s the story behind Tirade. It all started on a hot August day in the state of Texas, USA. Continue reading
The Northern Irish brand will expand their popular performance sock range with two new kit collections, Ogham and Stampen. Available in Men’s and Women’s cuts across two colourways the collections include jersey, bib shorts, gilet, arm warmers, base
layer, cap, buff and socks. The kits are available in Kickstarter exclusive bundles or as individual items, saving 20% on final RRP throughout the campaign.
Victory Chimp has so far raised £14,090 from 100 backers, with another three weeks to run on the campaign. Continue reading
Y’ALL. I have found the holy grail of cycling jerseys!
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components has bought Machines for Freedom, a women’s cycling clothing brand founded four years ago by Jennifer Kriske. The brands will remain separate and Specialized described the purchase as ‘a bold investment in women’s leadership.’
Written by: Lori Nedescu @CadenceKitchen I remember when I bought my first pair of cycling shorts. I hesitantly picked them off the bike shop wall and bought them. The shop only had two types so I picked the pricier pair at $45, which seemed like a hefty amount for spandex shorts (not bibs!) tha