The cycling and outdoor industries have mostly ignored racism, paralyzed by privilege and challenged to use it for good.
I’m neither pro- nor anti-base layer, but for me it depends on the kit. What is your feeling about it? Do you have a favorite base layer? Share it!
It’ll be interesting to see if cycling marketing and advertising will also change in the era of physical distancing. Cycling is already an “individual” sport, though our love our group rides/bunchies. But will ads show only one cyclist at a time now? Probably not a dramatic difference for what we see when we shop for kit or follow brands on social media, but interesting read just the same.
“Women are a force of nature and will accept nothing but the equal right to get kit that makes them feel and look amazing.
Trek-Segafredo’s Lizzie Deignan wears her team’s 2020 kit, with a jersey that’s made from recycled materials, including plastic bottles
…Exactly a third of 227 female respondents buy kit every 3-6 months, a quarter of total respondents choose to spend between $150 to $250 on a jersey…
The main kits that the Trek-Segafredo men and women will be using in competition comprise a jersey made from two sustainable fabrics. First up is Ecofabric RECY by Corno. This is an eco-friendly product made using yarn recycled from materials that have been used or discarded in the environment. In addition, the apparel features Native – Ecoknit by Sitip, which is ‘made using recycled fibres and yarns without the use of any polluting chemicals to reduce consumption of natural resources and dependence on non-renewable power.’
Body image concerns can stop women from getting on a bike – and the cycling industry finds itself in the dock. Even after her success, Scott was dropped from a magazine photo shoot when she sent her bike kit measurements to the firm who had invited her.
Scott, from Guildford, said: “I’ve always been athletic, but as a child I didn’t think of myself as athletic. That would be my No 1 piece of advice to women too self-conscious about getting on a bike – athletes come in all shapes and sizes.
“I have big legs. I’ve used them to cycle across countries and that’s an incredible thing. It’s about finding out what your body is capable of and learning to love it.”