Just because you have a women's kit doesn't mean you have a kit for women.
Reposted from BikeItalia.it with permission from Pure Velo. Written by Pinar Pinzuti 24 June 2020 Cycling clothing for women far from the usual patterns: the goal of Pure Velo, a company with headquarters in the United Kingdom but which produces in Italy and looks to the world, is to give women who ride the bike... Continue Reading →
Written by: Lori Nedescu @CadenceKitchen I remember when I bought my first pair of cycling shorts. I hesitantly picked them off the bike shop wall and bought them. The shop only had two types so I picked the pricier pair at $45, which seemed like a hefty amount for spandex shorts (not bibs!) tha Source:... Continue Reading →
The latest kit from women’s cycling brand Machines for Freedom is more than catchy colors and a flattering cut. Called “Fruits,” it’s also a meditation on female strength and a challenge to see cyclists differently. We asked Jennifer Kriske, founder of Machines, to tell us more about the kit that’s been blowing up our social media for... Continue Reading →
Those who know, know. This is the letter I mentally write to myself when I try on kit or when I wear a summer dress and catch a glance at my tan lines. At the end of the day, strength is strength is strength is strength. Ain't nobody gonna tell me that I'm not badass... Continue Reading →
Our Movers and Shakers series features Q&As with women trail blazers in the sport and industry of cycling. These are women who often go unnoticed... Source: A female point of view: A Q&A with Bonnie Tu, the grandmother of the women's cycling industry | CyclingTips
pre·or·der priˈôrdər/ verb order (an item of merchandise) before it is available, with the understanding that it will be shipped later. noun an order for an item that has not yet been made commercially available. It seems like a good chunk of the kit I post is available only by pre-order. It can feel like... Continue Reading →
Shame on Pearl Izumi... "I am not willing to be an ambassador for a brand that requires/encourages individuals to wear colours that are assigned to them according to their gender. People are individuals. We are not defined by gender. Yes I wear pink and I am a woman but this is a choice. Not all... Continue Reading →
A strong believer in Altura’s vision to provide an equal offering for women, she says: “Women are loyal to a brand when they feel like it’s working hard to do the right thing for women – we are trying to go deeper into the women’s market. Equalisation of gender is happening across all industries –... Continue Reading →
Femme Velo isn’t about empowering women, because women don’t need brands to empower them. Women need brands that complement them, that fit into their lifestyle, and most importantly women need choices. Source: Femme Velo: women’s cycling apparel grown from the ground up | CyclingTips
PEPPERMINT Cycling Co. is the group of friends you wish you had. You want to ride bikes with them, chat with them, and share stories over lattes at the end of the ride. The sisters behind the brand wanted it that way. The company was founded by Michèle and Véronik Bastien, twin sisters overflowing with... Continue Reading →
WomensKit 