Finally, Body Positive Cycling Kits For Women

“Diverse populations of women are featured on the brand’s Lookbooks and bibs and jerseys come in a variety of sizes to fit a wide-range of body types. Representation and inclusivity matter to Machines for Freedom and it’s abundantly clear that it’s important to the company ethos.”

Look at you, Forbes, writing about women’s inclusivity as business. FINALLY.

via Finally, Body Positive Cycling Kits For Women

Rapha + Outdoor Voices Collaboration | New Women’s Cycling Apparel

Rapha have joined forces with US-based recreational brand Outdoor Voices that’s on a mission to Get The World Moving. At Rapha, we ride together. Outdoor Voices believes that Doing Things – moving your body and having fun with friends – is the surest way to a happy and healthy life. 

The collection consists of a Jersey, Wind Jacket, High-Waisted Shorts, Cargo Bib Shorts, Bar Bag, Light Support Bra, Cap, Socks and a Cropped T-Shirt.

via Rapha + Outdoor Voices Collaboration | New Women’s Cycling Apparel

Best Women’s Cycling Clothes & Accessories: Shorts to Water Bottles | Glamour UK

I’m super confused why you would choose to wear a Kalf Jersey and Assos shorts but want a handlebar basket and sneakers for flat pedals. But, hey, GO GLAMOUR for promoting the bike. Get everyone riding!

via Best Women’s Cycling Clothes & Accessories: Shorts to Water Bottles | Glamour UK

New trends: fashion rags reflect the era of coronavirus | Fashion | The Guardian

It’ll be interesting to see if cycling marketing and advertising will also change in the era of physical distancing. Cycling is already an “individual” sport, though our love our group rides/bunchies. But will ads show only one cyclist at a time now? Probably not a dramatic difference for what we see when we shop for kit or follow brands on social media, but interesting read just the same.

via New trends: fashion covers reflect the era of coronavirus | Fashion | The Guardian