I’m neither pro- nor anti-base layer, but for me it depends on the kit. What is your feeling about it? Do you have a favorite base layer? Share it!
It’ll be interesting to see if cycling marketing and advertising will also change in the era of physical distancing. Cycling is already an “individual” sport, though our love our group rides/bunchies. But will ads show only one cyclist at a time now? Probably not a dramatic difference for what we see when we shop for kit or follow brands on social media, but interesting read just the same.
“Women are a force of nature and will accept nothing but the equal right to get kit that makes them feel and look amazing.
Trek-Segafredo’s Lizzie Deignan wears her team’s 2020 kit, with a jersey that’s made from recycled materials, including plastic bottles
…Exactly a third of 227 female respondents buy kit every 3-6 months, a quarter of total respondents choose to spend between $150 to $250 on a jersey…