Sockturday: Pearly’s Possum Socks

YES. It's a thing and you will be glad you know of it. Even Bicycling Magazine reviewed them as amazingly warm socks for cycling. Just because it's cold doesn't mean you can't ride. Commute to work warm, early morning mountain shred cozy, coffee stop and the only table left is outside - you got this.... Continue Reading →

Women and Cycling – 2016 Marketing I Love

I’m always interested in how women are portrayed in cycling media, and I talk about the bad, of course, but also the good – and I was already collecting examples of great advertising, w… Source: Women and cycling - 2016 marketing I love

Sockturday: Sako 7

#SAKO7 is a range of socks and cycling apparel created by Sean Sakinofsky, a road cyclist originally from Cape Town, South Africa. The name SAKO7 comes from his nickname, Sako, and his lucky number 7. It started with socks, and so the slogan is the root of all creation: 'The socks maketh the kit' All... Continue Reading →

Sockturday: MBwear

MBwear is an Italian sock brand and sportwear company founded by pro cyclist Marco Bandiero. Never shying away from color and pattern, they are known for their lightweight material that incorporates some stretch and antibacterial properties. With so many to choose from, MBwear will have #sockdoping on lockdown for you. What is your favorite MB cycling... Continue Reading →

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