The latest kit from women’s cycling brand Machines for Freedom is more than catchy colors and a flattering cut. Called “Fruits,” it’s also a meditation on female strength and a challenge to see cyclists differently. We asked Jennifer Kriske, founder of Machines, to tell us more about the kit that’s been blowing up our social media for the last few weeks.

Source: About Machines for Freedom’s New “Fruits” Cycling Kit for Women

Attacus Apparel yesterday confirmed that co-founder Emily Childs would take the position of managing director, as a fully-fledged women’s collection was announced

Source: Attacus Apparel embraces International Women’s Day with big news – BikeBiz