Learning to embrace lycra | Ella

We must be more kind to ourselves. And we must demand a change in media representation. We ARE strong and we ARE cyclists. I’m an elite level racer and spend a lot of hours in the saddle. I’m healthy. I’m strong. And I’m confident on the bike. Yet every time I see a picture of myself... Continue Reading →

Look for Less: Rapha vs Champion

If you're in the market for a sports bra for cycling, then consider these. They are both medium support, seamless for comfort and layering, and come in black and white. The only difference is Rapha will set you back $75 and the Champion for Target bra is only $16.99 in store and online.

What We’re About To Do

Women are equal to men, though in the cycling world you wouldn't know it. Women's pro racing gets less coverage and less pay. Women's cycling gear is harder to find in your local bike shops. Women's cycling apparel is far less equal to men's in quantity, quality and design. We want to change that last... Continue Reading →

WOMENSKIT Launch

With the growth of women's cycling - racing, branding, product launches - comes media that covers kit just for women. Launching late February. Just because you have a women's kit doesn't mean you have a kit for women.

Create a website or blog at WordPress.com

Up ↑