Yellow Gear is Here! (Guest Post)

Yellow Gear

We’re excited to announce our new label Yellow Gear!

After several months of hard work, we’re delighted (and relieved!) to announce the launch of our cycling apparel brand Yellow Gear. We couldn’t be more excited for this adventure!


How it all started


Women’s road cycling is growing. More and more women make the transition from other sports to the road. When we started to get serious about cycling a couple of years ago, we became increasingly frustrated by how difficult it was to find great clothes. Finally, we decided to take matters into our own hands. Our passion for cycling gave us the inspiration for Yellow Gear and the dedication we’ve put into every one of our desings. Continue reading

The Domestique Critique: Rule XIV #C Series Bib Shorts

aw20164325_1000

Rule XIV chose to start their focus with the most critical part of your ride apparel – the bibshort. Deriving their name from the tongue-in-cheek Velominati Rule #14, “Shorts should be black,” Rule XIV set out to design premium bibshorts that break the rules, but always keep you in black.

 

Continue reading

The Launch of PUSHR!

Here’s a good problem to have: more choice! Brand new label on the market, PUSHR, is from Toronto and is ready to turn your kit game upside down. Show them some support for an excellent women’s collection!

 

Welcome to the first ever PUSHR blog post! It’s an exciting time and a bit of a landmark for us. Seriously, you won’t believe the hard work it has taken to get here, but it’s all been worth it.

Source: The Launch of PUSHR!