Why Stella Wu is the most powerful woman in the cycling industry

Is Stella Yu the most powerful woman in the cycling industry? By many accounts, absolutely.

Is Stella Yu the most powerful woman in the cycling industry? By many accounts, absolutely.

CyclingTips did a feature on Stella Wu, founder of Velo Saddles, a company that makes almost every in-house brand of bike company saddle. An interesting look at a woman who has influenced the bike industry more than anyone else in the past few decades despite how little known she remains.

 

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Liv Cycling: Doin’ it Right

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Liv is branching away from it’s parent company, Giant Bicycles, with their first launch of a complete line of bikes and full line of clothing, accessories and gear. I have to admit I am impressed with their clothing options. If you follow their Instagram, you’ll see they are seriously killing it with design and color. You can build a super kit complete with full kit, socks and gloves. Even their gear is looking good! CyclingTips just did a review of the Attacca helmet, the same one used by the pro women.

This interview with Bonnie Tu, the founder of Liv, is a great discussion of the learning process that is marketing to women around the world.