Liv is branching away from it’s parent company, Giant Bicycles, with their first launch of a complete line of bikes and full line of clothing, accessories and gear. I have to admit I am impressed with their clothing options. If you follow their Instagram, you’ll see they are seriously killing it with design and color. You can build a super kit complete with full kit, socks and gloves. Even their gear is looking good! CyclingTips just did a review of the Attacca helmet, the same one used by the pro women.
This interview with Bonnie Tu, the founder of Liv, is a great discussion of the learning process that is marketing to women around the world.