Holiday Sale Round-Up

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Hey peeps, there’s still time to hop on over to any number of websites to find egg-sellent holiday sales until Monday! Below is a small list that we’ll add to and please add any others you see in the comments.

  • Terry Bikes: Free shipping on orders over $50 USD until Monday using code USA16.
  • ICNY: Up to 50% off on almost all reflective socks.
  • Fondo Cycling: 20% off their Ibiza kit when you enter the promo code EasterIbiza.
  • MAAP: Free delivery to the USA, no duty or taxes on orders under $800AUD to the USA, and use the discount code “5QU56EKUSA10” to get 10% off.
  • Morvelo: Free delivery on all orders this weekend using code F2A-V5H-O9D.
  • Endless: Free shipping on all orders over €100 using code FREESHIPPING.
  • Push Hard Apparel: Not quite an Easter sale but they are still giving 10% off a women’s kit order until March 29.
  • Polaris: They have a BOGO sale plus take 50% off their Axial bike packing bag.
  • Larga: Free shipping on orders of $75 USD.
  • Skida: 25% of spring floral designs with code SPRINGFLING25.
  • Paria: Take 10% off your order this weekend with code atitlikerabbits10.
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Sockturday: Oxeego

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Oxeego Sport Socks is out of Italy so you can already guess that the fit and feel will be of excellent quality. They think about the sock as a tool for an athlete, and consider more aspects of its function and form than most sock companies. Carlo was very kind to take some time out to answer our questions.

What is the history behind Oxeego?

Oxeego is a family business. We inherited the values of the traditional Italian culture, based on commitment, work, research and innovation. We work in order to create quality products with respect of the tradition founded on human values and based on the principle of caring for people. We invest on research to ensure maximum benefit for the skin, the muscles and the entire lymphatic system and blood, making the sport activity more powerful. Our goal is to commit ourselves to the service of the ones who love themselves taking care of their active life style, their bodies creating scientifically tested products, handle manufactured and love to use.

What is your favorite Oxeego sock/shoe combo?

Probably the Oxeego Pixels Ocean with the Specialized S-Works 6 Road, seen at the last UCI Road World Championships in Richmond 2015.

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Do you adhere to the height rules or answer demand instead?

We definitely think as outsiders and try to spread a different way to live the cycling socks, developing high and tight socks renewing the rules. Do you make your own socks or do you use another company to manufacture your designs? Our products are manufactured and designed entirely in our company based in Italy and the designs are achieved by our dedicated Design Department.

Why do you think cycling socks are so much fun to wear/design?

In the recent last years all the cycling apparel has undergone a great change and an evolution also in aesthetic terms. This process could not also exclude socks that become a custom item with a multitude of design to show during our rides. Wear socks with eye-catching design is now a must to match your kit, and design new models is always very simolante!

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Why do you not offer a women’s sock different from a men’s? Oftentimes, especially for smaller footed women the design is off when worn and there may be rubbing inside a shoe from seams that are not quite right.

Oxeego socks are seamless and can be worn by men and women at the same time, we provide different design and colours for women’s taste, fitted and high transpiration with strengthened in the tip and heel with maximum breathability zones around the arch and instep of the foot.

Do you consider mixed materials in your socks for specific purposes – warmer weather, cooler weather, wet weather, road versus CX, etc? Do materials make a beneficial difference to athletes?

For all sports we’ve designed and manufactured specific socks with custom structure for all the purpoes, using our technologies Oxee O² and materials which recycles the energy emitted by the body thereby increasing the oxygenation up to 24% and helping to improve physical activity. Oxeego products include winter socks for the cold bike rides, for running or hiking and trekking, for gym training or ski and snowboard, and a big range of after sport and compression socks.

What is your design inspiration?

Any meaning behind your designs and patterns? Our Design Department is always looking for new ideas and modern solutions to keep updated and appealing whole product range, as in any fashion sector, designs and patterns are applied to test socks in order to evaluate the performance in real time.

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Anything new for 2016 we should look out for?

For 2016 we’ll extend our products range with new models, graphics and design always keeping high quality of our products strictly made in Italy.

Sockturday: Larga

LARGA is a collection of socks that are made in the USA and designed by Patrick Jacinto. A college varsity swimmer, turned tri-athlete who fell in love with the sport of cycling. Born and raised in Manila, Philippines and now living with his wife and 3 children in Los Angeles, CA. Patrick together with his wife Lorayn (also an avid cyclist) owns and operates 100% of the company. The name LARGA comes from the Tagalog (Austronesian language) word that means “GO”.

What is your favorite Larga socks/shoe combo?

My favorite shoe/sock combos are the Maestro with black or white cycling shoes. In this case, black&white shoes! And one of our bestsellers, Bam-Bam socks with white cycling shoes.

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Do you adhere to the height rules or answer demand instead?

With regards to cycling socks, 3-6 inches should do it. I like the socks to hit about mid-calf.

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Do you make your own socks or do you use another company to manufacture your designs?

We use a company here in the USA to manufacture our socks that specializes in cycling socks.

Why do you think cycling socks are so much fun to wear/design?

Cycling socks are the last piece of a cycling clothing that is often overlooked. More often than not, it is neglected. We here at Larga believe that cycling socks can make or break a cycling outfit. That is why we are here to promote that cycling socks are fun to wear. We want cyclist to look forward to wearing their cycling socks as much as they can’t wait to wear their cycling kit and go out for a ride!

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Why do you not offer a women’s sock different from a men’s? Oftentimes, especially for a smaller footed women the designs is off when worn on the foot and there may be rubbing inside a shoe from seams that are not quite right?

Our socks are unisex. Our designs are not specifically for men but inspired by what’s out there! Our socks are loved by both genders. With regards to seams, we have not received any complaints whatsoever with our socks rubbing inside the shoe.

Do you consider mixed materials in your socks for specific purposes – warmer weather, cooler weather, wet weather, road versus CX, etc? Do materials make a beneficial difference to athletes?

Yes we do! In the Spring and Summer, we would use COOLMAX which is a fast drying fabric. In the Fall and Winter, we would go with Wool socks. We believe that the materials used on any apparel can impact the athletes performance in one way or the other. In our case, you don’t want your feet to feel the heat in the Summer days and  cold in the Winter.

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What is your design inspiration? Any meaning behind your designs and patterns?

My design inspiration comes from my family. They are the once that keep me going and design more socks! However, I usually get my design creativeness from what I see in my everyday life. It can be an awesome architecture, a pattern I randomly see. My designs have no limits and boundaries just like our minds!

What is in store for 2016?

A lot’s in store for this year! We have only been in the industry for a year and we see endless possibilities! We would be distributing our socks to bike stores around the world! We are working on our new packaging and our new and improved website just became live 2 days ago! 2016 will be grand! Here is a preview of what’s in store for 2016.

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Sockturday: Ridge Supply

Matt Hawkins in the master behind the curtain of Ridge Supply Socks. A compelling story of injury on the bike brings him to see a passion through to fruition and Ridge Supply was born. The now almost iconic Skyline sock resembles the rolling Blue Ridge Mountains of the east coast, the country’s most beautiful mountain range.

What is your favorite Ridge Supply sock/shoe combo?

My personal favorite combo is The Skyline Yellow with Giro Empire Yellow Shoes.
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Do you adhere to the height rules or answer demand instead?
There are no height rules, that is a myth.
**All Ridge Supply socks are 6 inches in height.
Do you make your own socks or do you use another company to manufacture your designs?
Ridge Supply socks are Made in the USA by DeFeet.
Why do you not offer a women’s sock different from a men’s?
Our socks are sized for feet but are not gender specific.  The fit is the finest in the world, in my opinion.
Do you design with men or women in mind?
I am a cyclist designing for cyclists…gender specific designs often miss the mark… if a design is good both men and women will want to wear it.
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Do you consider mixed materials in your socks for specific purposes – warmer weather, cooler weather, wet weather, road versus CX, etc? Do materials make a beneficial difference to athletes?
We offer Coolmax footbeds for excellent breathability, we offer wool blends, winter wool blends, and overstocks for foul weather.  The socks are battle tested at the highest levels of all disciplines of the sport and are performance articles of kit that have the perfect blend of form and function.
What is your design inspiration? The meaning behind your designs and patterns?
The Skyline sock was designed with the Blue Ridge Mountains in mind, but every cyclist dreams of riding in the mountains or catching a mountain view on their ride… so those Skyline socks tell that story for our customers… and we offer them in every color you need to match any kit.
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Calling You Out, Cycling Sexism

Women have long dealt with sexism in our sport. We are treated as second-rate in so many areas of cycling, even at the top professional level. I’m thrilled to see our female community banding together and calling it out. Companies whose bottom line is profit should treat everyone as an equal, unlike this inappropriate Colnago tweet or this race poster. Even the promotional items at 2015 Interbike crossed a major line and alienated female-identified cyclists. Isn’t this the market you all keep talking about trying to reach? THAT’S NOT HOW.

From Danielle Kosecki, with more examples of disgusting sexism here:

It’s hard to calculate the amount of sexism women encounter within the cycling industry, since so much of it happens at a personal level or via microaggressions that we’re taught to brush off or blame ourselves for. But we can keep track of the things that happen on a larger scale. So let’s do that.

For ONE year, help me keep track of sexist cycling words, visuals, and experiences. It’s the beginning of March and so much has already happened — lucky us!

Email cyclingsexism@gmail.com to contribute a post.

While you’re at it (as in ‘making your blood boil’) give this Open Letter to Assos a read, from FatCyclist.com.

Liv Cycling: Doin’ it Right

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Liv is branching away from it’s parent company, Giant Bicycles, with their first launch of a complete line of bikes and full line of clothing, accessories and gear. I have to admit I am impressed with their clothing options. If you follow their Instagram, you’ll see they are seriously killing it with design and color. You can build a super kit complete with full kit, socks and gloves. Even their gear is looking good! CyclingTips just did a review of the Attacca helmet, the same one used by the pro women.

This interview with Bonnie Tu, the founder of Liv, is a great discussion of the learning process that is marketing to women around the world.