Could not have written a better article about our collective cycling sock addiction. Check out Casquette, a new UK-based women’s cycling magazine while you’re at it!

 “The obsession with cycling socks has reached such epic proportions that it’s spawned a whole new term: ‘sock doping’. Designers have been quick to recognise this kit catnip, with a succession of funky, stripy and neon choices all vying for our attention. So, why the cycle sock obsession?”

Source: Sock Doping Explained — Casquette