It’ll be interesting to see if cycling marketing and advertising will also change in the era of physical distancing. Cycling is already an “individual” sport, though our love our group rides/bunchies. But will ads show only one cyclist at a time now? Probably not a dramatic difference for what we see when we shop for kit or follow brands on social media, but interesting read just the same.
via New trends: fashion covers reflect the era of coronavirus | Fashion | The Guardian
Leave a Reply