Sockturday: Sock Guy


Well, you can’t get much more ubiquitous than Sock Guy. They are hands-down my favorite brand. Every single pair fits perfectly, washes well, holds up, and looks sharp. They have numerous original and collaborations that offer a broad range of design and color for endless days of #sockdoping. They care about what they make for you, and their growth and popularity prove that. Welcome to Sock Guy.

What is your favorite SockGuy sock/shoe combo? Or (if not cycling) what has been the most touching story you’ve received about your sock design?
Our favorite SockGuy sock/shoe combo is any SockGuy sock in any sort of shoe. Whether that is a cycling shoe, running shoe, boot, loafer, moccasin, clog, croc, oxford, slip on, wing tip, chelsea or boat shoe. As long as people are stoked and wearing comfy, good looking socks that is what we are all about.
Do you believe in any height “rules” or do you prefer to let the design dictate the style?
All personal preference. Rules are made to be broken. That being said, a good crew length sock is wonderful for all types of cycling these days.
How did SockGuy start? What made it successful, or what was the growth turning point?
SockGuy started in 1996 and started out as a custom sock manufacturer. People loved the fun funky designs that we made. From there, there was demand for a retail line. We’ve been going strong since! We’re celebrating our 20th anniversary this year.
-Do you feel that your size now allows you to work with groups you would not have been able to previously? We have had the pleasure of working with some amazing groups/teams. Too many local teams and clubs to name. But we are really proud to work with some of the best Women’s teams in cycling. We sponsor the LUNA Chix, Team Twenty16 Pro Cycling as well as the Raleigh/Clement Pro CX Team. We also make the Panda Power socks worn by Amanda Nauman:

CXLA_151122__9234.jpgSide Note: Amanda Nauman is a CX racer from Southern California that competes on a national level now. I actually DO already own her Panda Socks and I practically live in them!

Why do you think cycling socks are so much fun to wear/design?
Socks in general are just fun! Socks are one of the easiest ways to add some flair to your kit/look with out going to wild if you don’t want too.
Do you feel that there is need for a women’s sock versus a men’s? Do you use a custom mold for women?
That’s a tough one. One thing that sets SockGuy apart from the other sock brands is our patent Stretch-to-Fit sizing system. It’s uni-sex and it’s literally big feet little feet. The materials we use in our socks allow us to do this and fit pretty much everyone very will with these two sizes.
Do you think you design with a woman in mind? What woman would that be? Do you have different demographics in mind when you design a sock or a collection?
Yes, absolutely. Our primary market is Cycling, so typically the women we are targeting are cyclists or athletes in general. We actually just finished sorting out our Fall ’16 line and that process took three women and four men to complete. We tried to get everyone’s perspective. The owner is a guy, so he gets final say, haha!
What types of mixed materials do you consider for the different athletes you serve? and why?
We offer three different materials and multiple “builds”. Our classic socks are made from Micro Denier Acrylic, our Wool socks are made from TurboWool and our SGX socks are made from a PolyPro blend. The second part of this question is tough. We really want people to try them all and see what suits them best. We don’t want to tell them what they like.
What is your design inspiration? The meaning behind your designs and patterns?
Anything and everything! We are based in SoCal so we have beach culture right down the street from our office. We just want to keep it fun for everyone.
Kitsbow cycling sock by Sock Guy
Any releases to look out for this year?
Fall ’16 is about to drop just before InterBike.


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