Brand focus: An interview with Findra founder Alex | Bike Co-op

Great to come across a new brand that truly celebrates women!

…‘I felt strongly about creating a brand which celebrated female bikers and gave them clothing that looked good, felt good and performed really well”

…”What I discovered however was a distinct lack of nicely designed female specific kit. I felt the products available were an afterthought of the mens’.

Source: Brand focus: An interview with Findra founder Alex | Bike Co-op